Do you have a business - a line of products or services that you are looking to promote and publicize?  Keep in mind that if your business doesn't come up on the first page of the relevant search queries on Google, you're probably loosing a whole lot of visibility and therefore, of course, business and revenues.

"...The Graph Search bar on Facebook has replaced my old search bar and now occupies a prominent place on the top tab of my Facebook homepage; the notifications, messages, friend requests tab are now on the right. The new design is giving Graph Search a lot more prominence and I’m not surprised, given Zuckerberg has called this the third pillar of the site at the launch . ."   http://www.firstpost.com/tech/review-facebooks-graph-search-is-stalker-gold-605552.html